Advertising Platform Migration
A major online hobbyist community needed to migrate their existing advertising operations from a platform due to sunset. The project had a hard deadline of 90 days, when the existing platform would cease functioning.
Putting together a smalle, agile team, we were able to develop and deploy a migration suite. The client was able to convert csv exports of their existing advertising campaigns, line items, placement and targeting information and have it converted and uploaded to Google Ads, their new advertisting platform.
Our team was able to complete this project faster and far more efficiently than any other competing bid. The savings on labor costs, when compared to a manual migration, were estimated north of $80,000.
Next-Day Commercial Performance Reporting
National advertising agencies place commercials for their clients on multiple channels, with multiple spots (airings) per day. Typical Nielsen reporting is coarse-grained and with multiple weeks' delay.
Using next-generation viewership data, we built a reporting platform to provide spot-level performance within 24 hours of a commercial airing. This reporting generated $40,000 in incremental value in its first month of release, and is still operated continuously 2 years later.
KeyringNow is a Software License Manager. Built for IT managers and Office Administrators tired of having to remember license renewals, keep track of who was given which license, and writing license keys on sticky notes.
KeyringNow is currently in public beta, please let us know if you'd like to register!